Peter Pagaard Sommer
Co-founder of Boom Butik & Pepas
About
I live in Copenhagen and work in e-commerce. My two main focuses are the clothing company Boom Butik, which I co-founded in 2020, and the agency Pepas, which I co-founded in 2021.
The best part of the job is the creative part: taking good photos, making campaigns people remember, trying weird ideas. The worst part is everything in between.
So in Boom Butik we're using AI to cut out the manual steps, one at a time, and spend the time on the fun stuff instead. I share what we cut away, and what we make with the time, every week on LinkedIn.
What we've cut away
Creator program
No more chasing creators. Approval, orders, emails, reminders and ad codes run on their own.
Our own DAM
No more digging through folders. AI tags every photo and video and sends it to Shopify, social and email.
Ads
No more building the same ad forty times. AI builds and tunes them. We come up with the ideas.
One place for numbers
No more six tabs every morning. Shopify and every ad platform in one dashboard.
Built with the team at Boom Butik. Follow along on LinkedIn ↗
What I do
Boom ButikWebshop for clothing and brands · co-founder
boombutik.dk ↗
PepasPerformance marketing agency · co-founder
pepas.dk ↗
Marmalade Co.D2C webshop · co-owner
marmaladeco.dk ↗
Press
“It's »part of the job« for retail employees. Soon it could be your turn too”
Politiken · 2025 ↗
“Viggo's company sells joggers for millions”
Euroman · 2025 ↗
“25-year-old Peter runs a million-kroner business with his best friends”
Fyens Stiftstidende · 2025 ↗